Many people would chose their next car based on the specs, but not me, and not many others as well. Car manufacturers and advertisers know that in 9/10 cases it is the aspiration that sells… and as a lover already of Mini, and Europe – I am bought into this one. Don’t care how many horse whatever or 3 letter acronyms it has…. want it now! Full print and TV campaign to come in Jan 2012.

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Move, Eat, Learn

by Sarah August 7, 2011 Video

Love these 3 films… eat is my favourite but go watch the others… embedded by Embedded Videovimeo Direkt 3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage… all to turn 3 ambitious linear concepts based on movement, learning and food ….into 3 [...]

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Sydney

by Sarah May 29, 2011 Sydney

Thanks for bearing with me whilst I relocated to Australia! Absolutely loving it here – Sydney is such a creative & vibrant city with a real buzz. Loving my new role here and learning a lot. Also loving all the amazing restaurants here – it is a foodies heaven – you can read about these adventures here [...]

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Going Down Under…

by Sarah February 12, 2011 Sydney

Things have been a bit quiet round here because I am in the process of moving down under with my job. Whilst I am drowning in boxes I won’t have time to blog but hopefully will be up and running soon after I touch down in Sydney at the beginning of April. I am very [...]

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The Best & Worst Logo Redesigns of 2010

by Sarah January 6, 2011 Design

Talking about logo design, Brand New released a review of the Best and Worst of 2010 with some good analysis. Agree with the results?

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