Living in Switzerland and so used to the yellow striped crossings, I am probably a little more attracted by this outdoor ad but I love the creativity and also the fact that the agency and Maccy D’s must have sold this in to stiff, unflexible and very clean Switzerland – a country which usually favours small brands and home-grown companies vs. big multinationals. Bravo.
From TBWA Switzerland
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Hello, my name is Sarah. English girl, born in Canada, educated in Scotland and Spain, living in Sydney and working in Marketing for P&G . Love good advertising, cause marketing and beautiful branding. If you want to know more about me click
