Book Club

It is T-6 until I make the jump from Finance to Marketing and I couldn’t be more excited….just have to close the Fiscal Year and I am gone to the “other side” of pictures and powerpoint  rather than spreadsheets and excel (although I am a confessed excel geek – but get mostly excited about conditional formatting…yes Marketing = good choice).

I asked a trusted colleague, friend and in this case more importantly marketing guru, Ryan from M-Cause, for some recommendations of reading to switch my mindset…to start thinking in Marketing metrics rather than what you can put in OIX. I bought them all up on amazon and got very excited when the box arrived yesterday (me=book fiend).

I wanted to share with you this list and will share more when I read them Enjoy!

Here Comes Everybody: How Change Happens When People Come Together – Clay Shirky

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership – Joseph Jaffe

Meatball Sundae: How New Marketing is Transforming the Business World (and How to Thrive in It): How New Marketing Is Transforming the Business World – Seth Godin

Good to Great – Jim Collins

Groundswell: Winning in a World Transformed by Social Technologies

Tribes – Seth Godin

Built to Last: Successful Habits of Visionary Companies – Jim Collins

Crowdsourcing: How the Power of the Crowd is Driving the Future of Business – Jeff Howe

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