I just wanted to share this really beautiful commercial directed by Johnny Kelly - I was surprised at the end who the advertiser was, and I dont want to give it away until you have seen the ad, but if you download the track on itunes (Willie Nelson cover of Coldplay’s Scientist) they will donate all the proceeds go to a foundation dedicated to creating a sustainable, healthful and equitable food future.
I love this example of cause marketing as it brings attention to the issue and the foundation by catching the consumer on a number of different levels – if you have sympathy for the cause, if you love the creative , if it is a restaurant you eat in or if you just love the song and want to buy it.
I hope this goes viral.
You can watch a cool behind the scenes video here.
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