Marketing

Seth Godin’s Wise Words…

by Sarah May 25, 2010 Marketing

If only more people listened to this… Simple five step plan for just about everyone and everything 1. Go, make something happen. 2. Do work you’re proud of. 3. Treat people with respect. 4. Make big promises and keep them. 5. Ship it out the door. When in doubt, see #1. Et…Voila.

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Go Try It On!

by Sarah May 9, 2010 Beauty

I found this new fun site via springwise and thought it was a nice use of social media! Based in New York, GoTryItOn lets users upload digital snapshots of themselves in various outfits. Along with each outfit, they can list the brands included and indicate whether the look is intended for a particular occasion or [...]

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Millward Brown Top 100 Brands

by Sarah April 28, 2010 Marketing

Today is the 5th release of the Millward Brown Top 100 Brands report. This annual report is compiled of data from over 650,000 consumers and professionals across 31 countries, comparing over 23,000 brands.  Commissioned by WPP, it is the only valuation in the world that takes into account customers’ opinions on brands and demonstrates this [...]

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Top 10 Saatchi & Saatchi Lovemarks

by Sarah March 30, 2010 Marketing

Thanks to Kevin Robert at Saatchi & Saatchi, us in the marketing world have become obsessed with making brands become “lovemarks”. In his words: ” Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect – but there the similarities end. Lovemarks [...]

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The end of airbrushing?

by Sarah March 19, 2010 Beauty

Working in the beauty industry, this is an interesting topic for me! Grazia Mag has asked its readers what they think about airbrushing and I am interested too.. First we had Twiggy proudly baring her ‘life’ lines in Olay‘s anti aging commercial, then actress Miranda Richardson doing the same in No7‘s Lift and Luminate campaign [...]

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