Social Media

What’s your online persona look like?

by Sarah August 30, 2009 Social Media

A Sunday post to direct you to a cool site  to play with that was featured recently on Cool Hunting: “Gleaning information from the internet and using algorithms to process it, Aaron Zinman’s Personas project creates a color-coded map of online identities. The experiment in data visualization works like a conceptual Google, distilling what’s on [...]

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Tribes, Social Media & Lovemarks

by Sarah August 10, 2009 Social Media

How many tribes are you a member of? I am currently reading Seth Godin’s book on Tribes and its got me thinking. I have joined many tribes without knowing and some tribes with knowing. I am a member of….the apple tribe, the gen Y tribe, the Geneva ex-pat tribe, the 2 many DJs band tribe [...]

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Social Media and Lovemarks – Kevin Roberts video that you have to watch.

by Sarah August 9, 2009 Marketing

Kevin Roberts – CEO Saatchi & Saatchi and Mr. Lovemark. As an ex-P&G employee he often comes to speak to us at events and I always find his presentations insightful and eye opening. The last one I saw he was locked in a cage talking about cause marketing and advertising. Here is a 4 min [...]

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Tweet to God

by Sarah July 26, 2009 Current Affairs

Love when politics and social media come together. After being inspired by the power of Twitter, Aron Nil thought of ways twitter could help the people of Israel. What he came up with was @TheKotel where fellow Jews tweet a prayer which Nil then prints off and takes to the Western Wall where it is [...]

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Book Club

by Sarah June 24, 2009 Marketing

It is T-6 until I make the jump from Finance to Marketing and I couldn’t be more excited….just have to close the Fiscal Year and I am gone to the “other side” of pictures and powerpoint  rather than spreadsheets and excel (although I am a confessed excel geek – but get mostly excited about conditional [...]

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