So yes, I work at Procter & Gamble… a company that should be at the forefront of digital marketing given its brands, size, money and amazing staff… but its not…no big secret for anyone inside or outside the company… but we are getting there!
But today my company put a massive Web 2.0 smile on my face 
that I’d thought I’d share to give an insider example of how social media is being used within a company to learn more about the consumer & interact more with him/her and each other at a level never before possible.
So today, P&G Marketing internally launched an upgrade of its internal marketing site…and in one fail swoop installed all the web 2.0 social media tools that I could ever want to connect better with the consumer, and also with my own P&G colleagues (all 180,000 around the world) – some of which are marketing geniuses.
I was given the option to choose 12 boxes to go on my homepage and was able to select items such as a Twitter feed of my brand (Max Factor) , a You Tube feed of my category (Cosmetics) and links to what I can only describe as internal twitter-ish profiles and groups (similar to Brazen Careerist) which populated in seconds with members joining from all over the world to start discussing marketing trends, brand news and share and reapply items through the forums and streams. Also, we all have our own blogs to post what we want to share with the P&G community.
I find this so exciting because I know that within P&G I am with very good company in terms of expertise in marketing and brand building and therefore can’t wait to read what all the employees are posting and talking about etc…. It is also so exciting to have a twitter/you tube feed constantly of my consumer… although I already had this myself, I think it is awesome that now Gen X + will have this streaming to their screens every day.
Anyway, I love it and all I can hope is that it gives me not only inspiration in my daily work but also for my blogging too…. so Thank You to my 170 year old company for thinking of Gen Y and absorbing social media.
