I found this new fun site via springwise and thought it was a nice use of social media!
Based in New York, GoTryItOn lets users upload digital snapshots of themselves in various outfits. Along with each outfit, they can list the brands included and indicate whether the look is intended for a particular occasion or event. Next, they decide whether to share the look with the site’s whole community or keep it private and share only with friends. Either way, those allowed to see the outfit can then vote for or against it by clicking the upward- or downward-facing hangers, signifying “wear it” and “change it,” respectively. They can also leave comments for the person in the outfit, including any suggestions for modification or improvement.
It has so much advertising opportunity and am a bit surprised that it is not being used for direct purchasing… I imagine this concept on a site like asos where people can suggest what might look better or what accessories might compliment the outfit. The commenters also appear really constructive and nice with the feedback! Might give it a go!
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Hello, my name is Sarah. English girl, born in Canada, educated in Scotland and Spain, living in Sydney and working in Marketing for P&G . Love good advertising, cause marketing and beautiful branding. If you want to know more about me click
