If you work in Brand Management, it is more than likely that you love your brand. Even if you didn’t at the beginning…you do now…and you will do anything to promote it.
I love finding examples of companies or people living their brand equities – either for fun or for advertising. An example of for fun is the Pringles team at P&G, by their office space they have constructed a giant magnetic wall as you enter the P&G building with magnetic letters encouraging those that walk past to be spontaneous and have fun which is much a long the lines of the Pringles Equity….my team hijacked said wall to add a little more fun:-)
A more public example that I read about today comes from Talk Talk courtesy of FP Passport:
“Good news for cash-strapped Londoners: If you happen to catch a stealth hand reaching for your purse, it doesn’t necessarily mean you’re being robbed; it could be a ‘putpocket’ instead.
A new scheme by British broadband provider TalkTalk is giving away £100,000 by slipping it into, rather than out of, the pockets of unsuspecting passers-by. By recruiting a team of 20 highly skilled former pickpockets to sneak between £5 and £20 notes into unguarded bags across the city, the company hopes to brighten up people’s lives in unusual ways. The initiative will run until the end of August in London before the ‘putpockets’ venture out to the rest of the country.”
What is your brand equity? are you living it?
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Hello, my name is Sarah. English girl, born in Canada, educated in Scotland and Spain, living in Sydney and working in Marketing for P&G . Love good advertising, cause marketing and beautiful branding. If you want to know more about me click
