Kevin Roberts – CEO Saatchi & Saatchi and Mr. Lovemark. As an ex-P&G employee he often comes to speak to us at events and I always find his presentations insightful and eye opening. The last one I saw he was locked in a cage talking about cause marketing and advertising.
Here is a 4 min video (you have to go to the actual post on my site) that he posted on Friday on his of the moment thoughts on Winning Ugly, Lovemarks, Social Media, Retail and Sustainability.
Most interesting point for me is the re-enforcement of the strength of social media in building lovemarks in a recession.
Enjoy and let me know what you think.
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Hello, my name is Sarah. English girl, born in Canada, educated in Scotland and Spain, living in Sydney and working in Marketing for P&G . Love good advertising, cause marketing and beautiful branding. If you want to know more about me click
