Posts tagged as:

Brand

Love your Logo

by SarahNovember 3, 2009 Marketing

I love love love this initiative…. after spending 2 years working on Lacoste Fragrances I have grown  quite a big soft spot for the croc…combine this with cause marketing and its a winner in my book!

Lacoste, whose iconic crocodile logo has adorned tennis shirts for over 75 years, have joined the French-based Save Your Logo [...]

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Brilliant Billboards

by SarahNovember 2, 2009 Marketing

Outdoor advertising might have a low ROI, but these are awesome!

See more here…
         

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Living Your Brand Equity

by SarahAugust 24, 2009 Marketing

If you work in Brand Management, it is more than likely that you love your brand. Even if you didn’t at the beginning…you do now…and you will do anything to promote it.
I love finding examples of companies or people living their brand equities – either for fun or for advertising. An example of for [...]

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