I love love love this initiative…. after spending 2 years working on Lacoste Fragrances I have grown  quite a big soft spot for the croc…combine this with cause marketing and its a winner in my book!

Lacoste, whose iconic crocodile logo has adorned tennis shirts for over 75 years, have joined the French-based Save Your Logo initiative backed by the Global Environmental Facility (GEF), the World Bank, and the International Union for Conservation of Nature to support the biodiversity of the plants and animals represented on logos across the world.

The brand will actively support projects selected by the program to “safeguard or protect endangered crocodile, alligator, caiman or gavial species, whose loss would jeopardize the biological balance of their natural habitats.”

Apparently, Val D’Isere (Eagle) and Maaf Insurance (Whale) are signed up… but I hopefully these guys will also sign up soon!

Outdoor advertising might have a low ROI, but these are awesome!

See more here…

If you work in Brand Management, it is more than likely that you love your brand. Even if you didn’t at the beginning…you do now…and you will do anything to promote it.

I love finding examples of companies or people living their brand equities – either for fun or for advertising. An example of for fun is the Pringles team at P&G, by their office space they have constructed a giant magnetic wall as you enter the P&G building with magnetic letters encouraging those that walk past to be spontaneous and have fun which is much a long the lines of the Pringles Equity….my team hijacked said wall to add a little more fun:-)

A more public example that I read about today comes from Talk Talk courtesy of FP Passport:

“Good news for cash-strapped Londoners: If you happen to catch a stealth hand reaching for your purse, it doesn’t necessarily mean you’re being robbed; it could be a ‘putpocket’ instead.

A new scheme by British broadband provider TalkTalk is giving away £100,000 by slipping it into, rather than out of, the pockets of unsuspecting passers-by. By recruiting a team of 20 highly skilled former pickpockets to sneak between £5 and £20 notes into unguarded bags across the city, the company hopes to brighten up people’s lives in unusual ways. The initiative will run until the end of August in London before the ‘putpockets’ venture out to the rest of the country.”

What is your brand equity? are you living it?