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	<title>Sarah J L West &#187; Equity</title>
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		<title>Living Your Brand Equity</title>
		<link>http://sarahjlwest.com/living-your-brand-equity/</link>
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		<pubDate>Mon, 24 Aug 2009 19:27:29 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Equity]]></category>

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		<description><![CDATA[If you work in Brand Management, it is more than likely that you love your brand. Even if you didn&#8217;t at the beginning&#8230;you do now&#8230;and you will do anything to promote it. 
I love finding examples of companies or people living their brand equities &#8211; either for fun or for advertising. An example of for [...]]]></description>
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