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Marketing

Millward Brown Top 100 Brands

by SarahApril 28, 2010 Marketing

Today is the 5th release of the Millward Brown Top 100 Brands report. This annual report is compiled of data from over 650,000 consumers and professionals across 31 countries, comparing over 23,000 brands.
 Commissioned by WPP, it is the only valuation in the world that takes into account customers’ opinions on brands and demonstrates this with [...]

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Trends in Your Pocket

by SarahMarch 18, 2010 Uncategorized

Usually trend reports are only available to professionals for a considerable amount of cash, but Trendstop.com have made the latest trend forecasts and inspiration available to the iphones (or other mobile platforms) of the masses. It also has info on the latest runway looks and fashion news direct from the catwalk
If you work in marketing/advertising/design [...]

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Digital Gen Y Props to Procter & Gamble

by SarahNovember 4, 2009 Gen Y

So yes, I work at Procter & Gamble… a company that should be at the forefront of digital marketing given its brands, size, money and amazing staff… but its not…no big secret for anyone inside or outside the company… but we are getting there!
But today my company put a massive Web 2.0 smile on my [...]

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