Marketing

Advent Advert Calendar #6 Google

by Sarah December 6, 2010 Advent Advertising

Happy Monday. Today I am featuring my favourite copy from the Superbowl 2010. I am already getting excited about the 2011 Superbowl – already confirmed to be buying time are Audi of America, Careerbuilder, Coca Cola, E-Traders amongst others and more excitingly BestBuy, debuting for the first time. What I love about this ad from [...]

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Advent Advert Calendar #5 Irn Bru Snowman

by Sarah December 5, 2010 Advent Advertising

A nice Christmassy one to end the weekend and put us in Christmas spirits to start the week. This was Barr Soft Drinks first Christmas-focused television campaign for the Scottish soft drink, IRN BRU. The 60 second animation, “Phenomenal Christmas’, plays with Raymond Brigg’s original story, “”. The snowman take us on a flight  over [...]

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Advertising Advent Calendar #4 Heinz Fridge Pack

by Sarah December 4, 2010 Advent Advertising

All I need to say is a great advertising (and products) come from great insights. Heinz have been on a bit of a role recently and this copy from  Abbott Mead Vickers BBDO, London doesn’t disappoint.  The copy was delevopled by  art director Anthony Nelson, copywriter Mike Sutherland, agency planners Lucy Howard and Nicola Davies, [...]

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Advent Advert Calendar #3 Yeo Valley & Smirnoff Tea Partay

by Sarah December 3, 2010 Advent Advertising

Who would have thought that an advert for milk would get aired during every X Factor ad break so far??  The media buyers for Yeo Valley must be some negotiators (or have a lot of cash). Robin Goad at Hitwise has put some impressive stats to the success for the ad which you can check [...]

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Advent Advert Calendar #1 John Lewis Xmas 2010

by Sarah December 1, 2010 Advent Advertising

Everyday running up to Christmas I am going to post a different advert…it can be old or new, good or bad but it will definitely make you smile We are going to start with my favourite Christmas advert this year  for UK’s  industry leaders favourite brand John Lewis. The film entitled “A Tribute to Givers” [...]

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