Marketing

Smell Like a Monster…

by Sarah October 17, 2010 Marketing

This has me in stitches every time I watch it. You really know you have made a killer campaign when Sesame Street viral it! I was very proud of P&G and what they did with the Old Spice campaign – you can see the results here. I can imagine the meeting that this was presented [...]

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Millward Brown Top 100 Brands

by Sarah April 28, 2010 Marketing

Today is the 5th release of the Millward Brown Top 100 Brands report. This annual report is compiled of data from over 650,000 consumers and professionals across 31 countries, comparing over 23,000 brands.  Commissioned by WPP, it is the only valuation in the world that takes into account customers’ opinions on brands and demonstrates this [...]

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Trends in Your Pocket

by Sarah March 18, 2010 Social Media

Usually trend reports are only available to professionals for a considerable amount of cash, but Trendstop.com have made the latest trend forecasts and inspiration available to the iphones (or other mobile platforms) of the masses. It also has info on the latest runway looks and fashion news direct from the catwalk If you work in [...]

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Digital Gen Y Props to Procter & Gamble

by Sarah November 4, 2009 Gen Y

So yes, I work at Procter & Gamble… a company that should be at the forefront of digital marketing given its brands, size, money and amazing staff… but its not…no big secret for anyone inside or outside the company… but we are getting there! But today my company put a massive Web 2.0 smile on [...]

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Love your Logo

by Sarah November 3, 2009 Marketing

I love love love this initiative…. after spending 2 years working on Lacoste Fragrances I have grown  quite a big soft spot for the croc…combine this with cause marketing and its a winner in my book! Lacoste, whose iconic crocodile logo has adorned tennis shirts for over 75 years, have joined the French-based Save Your [...]

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