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Marketing

Love your Logo

by SarahNovember 3, 2009 Marketing

I love love love this initiative…. after spending 2 years working on Lacoste Fragrances I have grown  quite a big soft spot for the croc…combine this with cause marketing and its a winner in my book!

Lacoste, whose iconic crocodile logo has adorned tennis shirts for over 75 years, have joined the French-based Save Your Logo [...]

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Brilliant Billboards

by SarahNovember 2, 2009 Marketing

Outdoor advertising might have a low ROI, but these are awesome!

See more here…

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Social Media and Lovemarks – Kevin Roberts video that you have to watch.

by SarahAugust 9, 2009 Marketing

Kevin Roberts – CEO Saatchi & Saatchi and Mr. Lovemark. As an ex-P&G employee he often comes to speak to us at events and I always find his presentations insightful and eye opening. The last one I saw he was locked in a cage talking about cause marketing and advertising.
Here is a 4 min video [...]

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