I found this new fun site via springwise and thought it was a nice use of social media!

Based in New York, GoTryItOn lets users upload digital snapshots of themselves in various outfits. Along with each outfit, they can list the brands included and indicate whether the look is intended for a particular occasion or event. Next, they decide whether to share the look with the site’s whole community or keep it private and share only with friends. Either way, those allowed to see the outfit can then vote for or against it by clicking the upward- or downward-facing hangers, signifying “wear it” and “change it,” respectively. They can also leave comments for the person in the outfit, including any suggestions for modification or improvement.

It has so much advertising opportunity and am a bit surprised that it is not being used for direct purchasing… I imagine this concept on a site like asos where people can suggest what might look better or what accessories might compliment the outfit. The commenters also appear really constructive and nice with the feedback! Might give it a go!

I love the service minded approach of the Keihin Electric Express Railway Co with their embrace of a smile measuring technology that lets your staff guage if they are smiling enough! I think this should be rolled out on a serious scale… to every bar, restaurant, shop and service centre in Switzerland at least…

From the Mainichi Daily News:

The smile-measuring software has been developed by Kyoto-based precision equipment maker Omron Corp. The device analyzes the facial characteristics of a person, including eye movements, lip curves and wrinkles, and rates a smile on a scale between 0 and 100 percent using a camera and computer.

For those with low scores, advice like “You still look too serious,” or “Lift up your mouth corners,” will be displayed on the screen.

Some 530 employees of the Tokyo-based railway company will check their smiles with Smile Scan before starting work each day. They will print out and carry around an image of their best smile in an attempt to remember it.