Social Media

Smell Like a Monster…

by Sarah October 17, 2010 Marketing

This has me in stitches every time I watch it. You really know you have made a killer campaign when Sesame Street viral it! I was very proud of P&G and what they did with the Old Spice campaign – you can see the results here. I can imagine the meeting that this was presented [...]

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Digital Gen Y Props to Procter & Gamble

by Sarah November 4, 2009 Gen Y

So yes, I work at Procter & Gamble… a company that should be at the forefront of digital marketing given its brands, size, money and amazing staff… but its not…no big secret for anyone inside or outside the company… but we are getting there! But today my company put a massive Web 2.0 smile on [...]

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Tribes, Social Media & Lovemarks

by Sarah August 10, 2009 Social Media

How many tribes are you a member of? I am currently reading Seth Godin’s book on Tribes and its got me thinking. I have joined many tribes without knowing and some tribes with knowing. I am a member of….the apple tribe, the gen Y tribe, the Geneva ex-pat tribe, the 2 many DJs band tribe [...]

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Social Media and Lovemarks – Kevin Roberts video that you have to watch.

by Sarah August 9, 2009 Marketing

Kevin Roberts – CEO Saatchi & Saatchi and Mr. Lovemark. As an ex-P&G employee he often comes to speak to us at events and I always find his presentations insightful and eye opening. The last one I saw he was locked in a cage talking about cause marketing and advertising. Here is a 4 min [...]

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Tweet to God

by Sarah July 26, 2009 Current Affairs

Love when politics and social media come together. After being inspired by the power of Twitter, Aron Nil thought of ways twitter could help the people of Israel. What he came up with was @TheKotel where fellow Jews tweet a prayer which Nil then prints off and takes to the Western Wall where it is [...]

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