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Social Media

Digital Gen Y Props to Procter & Gamble

by SarahNovember 4, 2009 Gen Y

So yes, I work at Procter & Gamble… a company that should be at the forefront of digital marketing given its brands, size, money and amazing staff… but its not…no big secret for anyone inside or outside the company… but we are getting there!
But today my company put a massive Web 2.0 smile on my [...]

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Tribes, Social Media & Lovemarks

by SarahAugust 10, 2009 Social Media

How many tribes are you a member of?
I am currently reading Seth Godin’s book on Tribes and its got me thinking.
I have joined many tribes without knowing and some tribes with knowing. I am a member of….the apple tribe, the gen Y tribe, the Geneva ex-pat tribe, the 2 many DJs band tribe & the [...]

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Social Media and Lovemarks – Kevin Roberts video that you have to watch.

by SarahAugust 9, 2009 Marketing

Kevin Roberts – CEO Saatchi & Saatchi and Mr. Lovemark. As an ex-P&G employee he often comes to speak to us at events and I always find his presentations insightful and eye opening. The last one I saw he was locked in a cage talking about cause marketing and advertising.
Here is a 4 min video [...]

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