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	<title>Sarah J L West &#187; Social Media</title>
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		<title>Digital Gen Y Props to Procter &amp; Gamble</title>
		<link>http://sarahjlwest.com/digital-gen-y-props-to-procter-gamble/</link>
		<comments>http://sarahjlwest.com/digital-gen-y-props-to-procter-gamble/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 23:07:38 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[P&G]]></category>

		<guid isPermaLink="false">http://sarahjlwest.com/?p=289</guid>
		<description><![CDATA[
So yes, I work at Procter &#38; Gamble&#8230; a company that should be at the forefront of digital marketing given its brands, size, money and amazing staff&#8230; but its not&#8230;no big secret for anyone inside or outside the company&#8230; but we are getting there!
But today my company put a massive Web 2.0 smile on my [...]]]></description>
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		<title>Tribes, Social Media &amp; Lovemarks</title>
		<link>http://sarahjlwest.com/tribes-social-media-lovemarks/</link>
		<comments>http://sarahjlwest.com/tribes-social-media-lovemarks/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 20:15:46 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Lovemarks]]></category>
		<category><![CDATA[Tribes]]></category>

		<guid isPermaLink="false">http://sarahjlwest.com/?p=230</guid>
		<description><![CDATA[How many tribes are you a member of?
I am currently reading Seth Godin&#8217;s book on Tribes and its got me thinking.
I have joined many tribes without knowing and some tribes with knowing. I am a member of&#8230;.the apple tribe, the gen Y tribe, the Geneva ex-pat tribe, the 2 many DJs band tribe &#38; the [...]]]></description>
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		<title>Social Media and Lovemarks  &#8211; Kevin Roberts video that you have to watch.</title>
		<link>http://sarahjlwest.com/social-media-and-lovemarks-kevin-roberts-video-you-have-to-watch/</link>
		<comments>http://sarahjlwest.com/social-media-and-lovemarks-kevin-roberts-video-you-have-to-watch/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 15:31:35 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Lovemarks]]></category>

		<guid isPermaLink="false">http://sarahjlwest.com/?p=219</guid>
		<description><![CDATA[Kevin Roberts &#8211; CEO Saatchi &#38; Saatchi and Mr. Lovemark. As an ex-P&#38;G employee he often comes to speak to us at events and I always find his presentations insightful and eye opening. The last one I saw he was locked in a cage talking about cause marketing and advertising.
Here is a 4 min video [...]]]></description>
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		<title>Tweet to God</title>
		<link>http://sarahjlwest.com/tweet-to-god/</link>
		<comments>http://sarahjlwest.com/tweet-to-god/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 17:39:31 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://sarahjlwest.com/?p=209</guid>
		<description><![CDATA[
Love when politics and social media come together.
After being inspired by the power of Twitter, Aron Nil thought of ways twitter could help the people of Israel. What he came up with was @TheKotel where fellow Jews tweet a prayer which Nil then prints off and takes to the Western Wall where it is believed [...]]]></description>
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		<item>
		<title>I&#8217;ve got a lot more to say&#8230;</title>
		<link>http://sarahjlwest.com/ive-got-a-lot-more-to-say/</link>
		<comments>http://sarahjlwest.com/ive-got-a-lot-more-to-say/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 19:46:58 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Beauty]]></category>
		<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://sarahjlwest.com/?p=7</guid>
		<description><![CDATA[and that is why I have started this new blog.
After almost 1 year of writing at www.internationalrevelations.com I have decided to open the door a little wider because I think I have a lot more to say (not necessarily good or interesting, just more ;-p)&#8230; International Revelations stared as a personal exercise to give me [...]]]></description>
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